DM Advisory — David Miller

Built to scale.
Built to last.

Helping consumer brands build omnichannel and CX operations that scale — and organizations smart enough to keep scaling.

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$1.5B
P&L owned globally
$95M
Incremental revenue
3×
Digital ops built from zero
30+
Markets, EMEA & APAC
180+
Person teams led
About

Not a traditional
consultant.
An operator.

I’ve owned the P&L, built the teams, and deployed the technology. I’ve built digital commerce operations from zero to scale three times — across EMEA, APAC, and globally — managing $1.5B in revenue across multiple brands and 30+ countries. When I tell you what’s going to break, it’s because I’ve broken it.

Most of the gap in digital transformation lives at the intersection of commercial strategy, customer experience, and technology. That intersection is where I work. I’m equally comfortable with a CFO, a CTO, or a team of engineers — and I know how to translate between them.

Through DM Advisory, I help brands integrate AI into their CX, merchandising, and creative operations — and build the organizational structures that make the work durable. Not a technology overlay. A structural change designed to compound over time.

My background as an IT Director before moving into commercial leadership gives me a technical foundation most operators don’t have. It means I can challenge the roadmap, not just sponsor it.

What I do
01
Omnichannel Transformation
End-to-end strategy and execution for brands moving from fragmented digital operations to a unified, commercially aligned omnichannel model. Store + ecommerce + CX + data — built to work together.
02
AI Integration & Org Design
Practical integration of AI into CX, creative, and merchandising workflows — with the organizational design to sustain it. Not just what tools to use, but how to build a team that uses them well.
03
Digital Commerce at Scale
Market launches, platform migrations, loyalty and retention programs, and the operating models to run them. Built for consumer brands that need to move fast without rebuilding in two years.
04
CX Transformation
Moving customer experience from cost center to growth engine. AI-augmented service models, VOC integration, NPS improvement, and retention frameworks that tie directly to P&L performance.
05
M&A Integration
Digital and operational integration post-acquisition. I’ve led major deal integrations, growing digital revenue from near zero to hundreds of millions and doubling operating margins. Speed and structure, from day one.
06
Executive Advisory
A thinking partner for CEOs, CDOs, and PE Operating Partners navigating transformation. Diagnosis, prioritization, and a clear point of view — without the 200-slide deck.
How I work

Flexible
by design

Every engagement is different. What stays consistent is the approach: fast to diagnose, direct in opinion, and focused on outcomes that outlast the engagement.

I
Advisory & Strategic Counsel
Short-term, high-intensity engagements for leaders who need a clear-eyed outside view. Diagnosis, prioritization, and a concrete point of view on where to go next.
II
Project-Based Delivery
Strategy through execution — from roadmap definition to implementation. Defined scope, defined outcomes, no scope creep.
III
Fractional Leadership
Embedded senior leadership for brands that need a CDO or VP-level operator without the full-time hire. Runs the function, builds the team, hands off clean.
IV
PE & Board Advisory
Supporting Operating Partners and portfolio company boards on digital transformation diligence, leadership gaps, and 100-day plans post-acquisition.
Selected outcomes

Results that show up
in the P&L.

Global Retail Group
$95M incremental revenue and a 10-point NPS lift through CX transformation, AI-driven service improvements, and digital performance stabilization across multiple brands.
VP Global Omni CX
30+ Countries
Global Retailer — EMEA
Grew digital revenue from near zero to $300M+ and doubled operating margins following a major acquisition — building the EMEA digital function from the ground up.
Director → VP
EMEA
Global Retailer — APAC
Launched APAC ecommerce from zero to $100M+ across six markets in three years — payments, compliance, CX, loyalty, and multilingual support built in parallel.
VP Digital
6 Markets
DM Advisory
Advising global consumer brands on AI integration into CX, creative, and merchandising workflows — and the organizational design to make the change durable.
Current
Multiple Clients

“I’m not a traditional consultant. I’ve owned the P&L, built the teams, and deployed the technology. When I tell you what’s going to break, it’s because I’ve broken it.”

— David Miller, Founder — DM Advisory

Get in touch

Let’s talk
about what
you’re building.

Whether you’re navigating a transformation, planning a market expansion, or figuring out how AI fits into your operations — I’m happy to have a direct conversation about what’s in front of you.

Email
→
LinkedIn
/in/daviemmiller
→
Location
Seattle / Orcas Island, WA
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